Tag Archives: charisma

The Lure of the Charlatan

In an earlier post, I discussed the source of the Renaissance charlatan’s power and suggested that charisma—that difficult to pin down, divinely endowed quality that inspires devotion and awe in others—was the secret of the charlatan’s ability to manipulate an audience and attract buyers for his nostrums. The sociologist Max Weber defined charisma as “a […]

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