Tag Archives: secrets

The ‘Professors of Secrets’ and Their Books

Last weekend, “This American Life” host Ira Glass revealed what he claimed was the original formula for Coca-Cola. He found it buried in an article in the archives of The Atlanta Journal-Constitution. The recipe spread across the Internet, republished everywhere from CNN to Al Jazeera. The revelation of the secret—more valued than KFC’s famous “11 […]

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